Nisum designs a subscription box model for fortune 500 company

Problem: Fortune 500 omnichannel retailer wanted to create a subscription box and needed to quickly determine if the subscription box model would work for them, and if so, speed to market was vital. The subscription box model would also need to link and communicate with their multiple channels

Solution: Nisum Designed a subscription box registration template and less than 10 minutes after launching the test, 10,000 customers had expressed interest. The client saw demand in the market and approved a full scale implementation.

Outcome: The continuity their customers experience across all channels and devices has resulted in longer visitor stays overall, increased sales, strengthening trust and improved loyalty. The ability to link a customer’s profile, loyalty program and subscription program provided our Client with an invaluable 360o view of their customers.

With visits to subscription box sites growing 3000% in three years, Nisum’s client, a Fortune 500 omnichannel retailer saw an opportunity to claim a piece of that market share.

Our Client needed to quickly determine if the subscription box model would work for them, and if so, speed to market was vital. Additionally, the Client already had brick and mortar, online and loyalty models in place. The new subscription box model would need to link and communicate with their multiple channels while emphasizing an excellent mobile experience. In turn, the retailer sought to achieve higher market penetration across four categories: in-store, online, loyalty, and subscription.

Nisum created a new subscription API and replicated existing order batch processes for subscriptions only. A rule engine was also created to accommodate the need to properly process customers across the value chain – e.g. wait-list, subscription, subscription holds and cancellations. The order management system and payment services gateway were upgraded to integrate recurring payment flags. All online channels were SEO optimized, and core metrics and analytic tagging were implemented.

With a robust and scalable framework in place, the Client is able to handle large surges in activity, including holidays and initial sign-ups. The continuity their customers experience across all channels and devices has resulted in longer visitor stays overall, increased sales, strengthening trust and improved loyalty. The ability to link a customer’s profile, loyalty program and subscription program provided our Client with an invaluable 360 degree view of their customers.Customer engagement increased thanks to monthly box announcements, box deliveries, product review requests, and how-to videos for products in the subscription box. All of the technology upgrades and advancements were completed in 5 months with the ability to add a replenishment model in only one month, if requested at a later date. The Client’s subscription box model continues to thrive and drive supplemental sales.

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